Funflation: Consumers spend more on hobbies closer to home as travel gets pricier
CNBC International TV
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September 28, 2026 at 12:45 PM UTC
Neutral
85% Confidence
Watch on YouTube
Key Points
- 'Funflation' is on the rise, with consumers spending almost 8% more on hobbies year-on-year in August, accompanied by a 3.4% increase in transactions.
- This shift is largely driven by expensive travel, prompting consumers to reallocate budgets from holidays to local activities like arts & crafts, skiing, camping, and hiking.
- Younger generations, including Gen Z and Younger Millennials, are showing the highest growth in hobby spending, indicating a preference for local experiences and content creation for social media.
AI Summary
The video discusses 'funflation,' highlighting a trend where consumers are spending more on hobbies closer to home due to rising travel costs. Bank of America's analysis shows significant year-on-year growth in hobby spending and transactions, with younger generations leading this shift. This suggests a reallocation of discretionary income towards local experiences.
Model Analysis Breakdown
| Model | Sentiment | Confidence |
|---|---|---|
| Gemini 2.5 Flash | Neutral | 85% |
| Consensus | Neutral | 85% |