Funflation: Consumers spend more on hobbies closer to home as travel gets pricier

CNBC International TV | September 28, 2026 at 12:45 PM UTC
Neutral 85% Confidence
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Key Points

  • 'Funflation' is on the rise, with consumers spending almost 8% more on hobbies year-on-year in August, accompanied by a 3.4% increase in transactions.
  • This shift is largely driven by expensive travel, prompting consumers to reallocate budgets from holidays to local activities like arts & crafts, skiing, camping, and hiking.
  • Younger generations, including Gen Z and Younger Millennials, are showing the highest growth in hobby spending, indicating a preference for local experiences and content creation for social media.

AI Summary

The video discusses 'funflation,' highlighting a trend where consumers are spending more on hobbies closer to home due to rising travel costs. Bank of America's analysis shows significant year-on-year growth in hobby spending and transactions, with younger generations leading this shift. This suggests a reallocation of discretionary income towards local experiences.

Model Analysis Breakdown

Model Sentiment Confidence
Gemini 2.5 Flash Neutral 85%
Consensus Neutral 85%