Peloton revamps treadmills with new features in turnaround push

• The new lineup includes Peloton's first folding treadmill (Tread Flex at $2,195) to address space and affordability concerns, while premium models ($3,495-$6,695) feature movement-tracking cameras and strength training capabilities
• Peloton IQ's expanded Run Analysis feature uses live video to score running efficiency and provide personalized coaching on pace, form, and heart rate, positioning the company beyond just exercise equipment
• Analysts expect 'revenue to remain pretty muted' despite new products, with Truist maintaining a 'buy' rating but $9 price target compared to the stock's $4.95 closing price, as subscription headwinds continue

Peloton Revamps Treadmills with New Features in Turnaround Push

Key Developments:

Peloton launched three new treadmills as part of its turnaround strategy under CEO Peter Stern, ranging from $2,195 to $6,695. The lineup includes the company's first folding model, the Tread Flex ($2,195), designed to address space constraints and attract budget-conscious consumers. The mid-tier Tread Vision increased $200 to $3,495, while the premium Tread+ Vision remains at $6,695.

AI Integration:

Peloton expanded its AI-powered Peloton IQ platform with new running-specific features, including Run Analysis, which uses live video to evaluate running efficiency and provide personalized coaching on pace, form, and heart rate. The company now offers over 17,000 treadmill-specific classes and race-training programs.

Strategic Positioning:

The company is targeting a broader audience—from casual walkers to professional athletes—amid a wider running boom. Peloton is integrating with competing platforms including Apple Health, Fitbit, Garmin Connect, and newly added Whoop, positioning itself as a comprehensive connected training system rather than just exercise equipment.

Market Context:

Peloton continues recovering from post-pandemic demand decline, having improved cost structure and cash generation but facing ongoing revenue challenges as subscriptions trend lower. The company recently expanded content distribution through a Spotify partnership, offering 1,400+ classes to Premium subscribers.

Analyst Outlook:

Truist analyst Youssef Squali maintains a "buy" rating with a $9 price target (versus $4.95 closing price Monday) but expects revenue to remain muted due to subscription headwinds. The upcoming holiday season will serve as an early test of the turnaround strategy's effectiveness.