Donatella Versace partners with Gen Z fashion retailer REVOLVE

• REVOLVE generated €1.2 billion ($1.4 billion) in sales last year, positioning itself as a next-generation retailer for Millennial and Gen Z consumers
• Donatella Versace left her creative director role at Versace in March 2025, shortly before Prada acquired the brand, and became chief brand ambassador
• The partnership will provide Versace 'an entirely new platform and the freedom to build something from the ground up' using REVOLVE's infrastructure

Summary

Key Development: New York-listed fashion e-retailer REVOLVE has announced a partnership with Donatella Versace, former chief creative director of Versace, to create a new fashion venture from the ground up.

Key Figures:

• REVOLVE generated €1.2 billion ($1.4 billion) in sales last year
• Donatella Versace is 71 years old
• Partnership announced September 21, 2026

Company Background: REVOLVE positions itself as a next-generation fashion retailer targeting Millennial and Gen Z consumers, offering curated selections of apparel, footwear, accessories, beauty, and home products through digital platforms.

Strategic Rationale: REVOLVE co-founder and co-CEO Mike Karanikolas stated the partnership combines Versace's creative authority with REVOLVE's technology infrastructure and global reach to build something "genuinely distinctive" with long-term focus.

Industry Context: Donatella Versace stepped down as creative director of Versace in March 2025, shortly before the brand's acquisition by Prada, transitioning to a chief brand ambassador role. Prada declined to comment on the new partnership.

Market Implications: This collaboration represents a significant move in the evolving fashion retail landscape, bringing luxury design pedigree to a digitally-native, youth-focused platform. The partnership could challenge traditional luxury fashion business models by leveraging REVOLVE's direct-to-consumer expertise and Gen Z market penetration alongside Versace's established creative reputation. The venture signals continued disruption in luxury fashion retail and the importance of digital-first strategies in reaching younger consumers.