iPhone 18 pro lands on shelves Friday

• iPhone 18 Pro's starting price is 50% higher than last year's entry model, with a new leasing program for $35/month.
• Evercore raised Apple's price target to $380, expecting average iPhone selling prices to jump 30% as buyers opt for pricier models and more storage.
• Jefferies observed 'materially weaker' demand for the 18 Pro Max, noting collapsed resale premiums in the first few hours of launch.
• Apple's first foldable, the Duo, priced from $2000-$3200, is a major unknown, with Counterpoint expecting Apple to capture 25% of the foldable market.

Apple's iPhone 18 Pro has launched with higher prices, leading to mixed analyst reactions regarding demand. While some analysts anticipate a significant jump in average selling prices and margins, others note weaker early demand indicators. The upcoming launch of Apple's first foldable phone, the Duo, next month introduces a new variable, with its success in markets like China being a key focus.