A 158-year-old lawn company says it's a lifestyle brand now

• ScottsMiracle-Gro is shifting its strategy to be a 'lifestyle company,' emphasizing the mental and physical wellness benefits of gardening and sustainable practices.
• The company is innovating with targeted, affordable, and natural/organic products, including native grass seeds and plant food pods, moving away from complex all-in-one solutions.
• SMG plans to reduce its debt load (aiming for low 3s), invest in its core consumer lawn and garden business, and utilize digital platforms for product launches and consumer feedback.

ScottsMiracle-Gro's new CEO, Nate Baxter, outlines a strategic pivot towards becoming a 'lifestyle company' by focusing on consumer wellness, sustainable and natural products, and digital innovation. The company aims to address evolving consumer preferences, reduce debt, and enhance shareholder value through a renewed focus on its core lawn and garden business.