Prime Video to invest over $2 billion in Latin America through 2030

• Prime Video will more than double local original productions from 2026, delivering over 25 new titles in 2027 including second seasons of 'La Oficina', 'Tremembé', and 'Menem'
• Sports expansion includes over 200 NBA games per season in Brazil and Mexico, with the league launching in Argentina, Colombia, and Chile for the first time under an 11-year global deal
• The platform will become the home for Mexico's national soccer team, carrying 38 home matches over four years starting next month, while expanding access to additional countries later in 2024

Prime Video Announces $2 Billion Investment in Latin American Expansion

Amazon's Prime Video announced Thursday a major push into Latin America with plans to invest over $2 billion between 2027 and 2030, significantly expanding its presence across five key markets: Mexico, Brazil, Argentina, Colombia, and Chile.

Content and Programming:

The streaming service will more than double its local original productions from 2026 levels, delivering over 25 new titles in 2027 alone. The slate includes returning series such as "La Oficina" Season 2, "Tremembé" Season 2, and "Menem" Season 2, alongside new scripted series, films, and reality programming.

Sports Offerings:

Prime Video is aggressively expanding its sports content portfolio in the region. Under its 11-year global NBA deal, the platform now streams more than 200 games per season in Brazil and Mexico, while introducing NBA coverage to Argentina, Colombia, and Chile for the first time. Additionally, Prime Video secured rights to broadcast 38 Mexico national team home matches over four years, starting next month.

Market Expansion:

Beyond the five primary markets, Prime Video plans to extend services to Costa Rica, the Dominican Republic, Guatemala, Paraguay, and Peru later this year.

Market Implications:

This substantial investment signals Amazon's commitment to competing with established streaming rivals in Latin America's growing digital media market. The focus on local content production and regional sports rights suggests a localization strategy aimed at capturing market share from competitors like Netflix, Disney+, and local players. The multi-billion dollar commitment underscores Latin America's strategic importance for global streaming platforms seeking growth in emerging markets.