Treasury yields passing 5% won't break the market, says Ritholtz Wealth Management's Josh Brown

• The 30-year Treasury yield topping 5.31% is not seen as a market-breaking event, as the market has absorbed previous rate hikes.
• High yields (around 5%) are now attractive to investors, particularly boomers with significant cash in money market funds, offering returns above inflation with minimal risk.
• Profit momentum ('promo') is identified as the primary driver for the current market, making it challenging for bears.
• Risk management and a 'flock to quality' are crucial, especially for highly leveraged companies, while opportunities still exist in undervalued market segments.

The discussion centers on the market's resilience despite rising Treasury yields, with the 30-year yield topping 5.31%. Experts suggest that high yields are now attractive to cash-rich investors, and profit momentum is a key market driver. While some companies face challenges, a 'flock to quality' and risk management are advised, noting that many investors are keen to avoid missing out on further gains.