Reformation CEO says retailer is 'ready' for the public markets

• Reformation is going public on the NYSE, citing readiness due to strong business performance and growth momentum (Q1 +30%, Q2 +23-24% YoY).
• Growth strategy includes doubling global store count (currently 70), expanding e-commerce, diversifying product categories, and significant international expansion, particularly in France, UK, and Canada.
• The company boasts a broad and loyal customer base, with 98% two-year revenue retention and customers spanning various age groups (under 25 and over 50).
• Reformation differentiates itself from competitors like Theory, Vince, Aritzia, and J.Crew by offering a fashion-forward, value-oriented, and mission-driven product that makes 84% of customers feel confident.
• The average Reformation consumer earns over $100k annually, providing resilience against broader economic pressures.

Reformation CEO Hali Borenstein discusses the company's upcoming IPO, highlighting strong growth, a robust business foundation, and ambitious plans for international expansion and increased distribution. She emphasizes the brand's broad and loyal customer base and its unique position in the sustainable fashion market.