Rogers, Prime Video strike 12-year NHL rights deal in Canada

• Prime Video will broadcast at least 26 national regular-season games annually beginning September 30, 2026, plus exclusive rights to select Stanley Cup playoff series
• Sportsnet retains English-language rights to over 500 national NHL games per season, including most playoff coverage
• Financial terms of the sublicensing deal were not disclosed

Rogers Communications and Amazon Prime Video Secure 12-Year NHL Broadcasting Deal

Rogers Communications and Amazon Prime Video announced a 12-year sublicensing agreement granting Prime Video exclusive rights to broadcast Wednesday night NHL games in Canada, effective from the 2026-27 season through 2037-38.

Key Deal Terms:

• Minimum 26 national regular-season games annually, beginning September 30, 2026
• Exclusive rights to select Stanley Cup playoff series
• Financial terms undisclosed
• Agreement runs through the 2037-38 season

Market Context:

The partnership expands Prime Video's NHL offerings in Canada and reflects the broader trend of streaming platforms investing heavily in live sports content, which remains one of the few programming categories attracting large real-time audiences. This deal builds on Rogers' comprehensive national NHL media-rights renewal secured last year covering the same 12-year period.

Distribution Impact:

While Prime Video gains Wednesday night exclusivity, Rogers' Sportsnet retains substantial broadcasting power with exclusive English-language rights to over 500 national NHL games per season, including most playoff coverage.

Companies Involved:

Rogers Communications, one of Canada's largest sports media companies with extensive broadcasting rights and ownership stakes in major professional franchises, serves as the primary rights holder. Amazon's Prime Video gains a strategic foothold in Canadian hockey broadcasting, a premium market for live sports content.

The agreement represents a significant shift in Canadian sports media distribution, balancing traditional broadcasting with streaming platforms while maintaining Rogers' dominant position in NHL coverage. The deal's 12-year duration provides long-term stability for all parties and signals sustained commitment to sports streaming investments.