Hasbro and Warner Bros Discovery partner for 'Harry Potter' toys and games

• The partnership grants Hasbro rights to create Harry Potter-themed toys and games for multiple years
• Warner Bros Discovery's global consumer products division is managing the licensing agreement on behalf of the media company
• The deal positions Hasbro to capitalize on the enduring popularity of the Harry Potter universe across multiple product categories

Summary

Key Development:

Hasbro (HAS) and Warner Bros Discovery's (WBD) global consumer products division announced a multi-year partnership on February 10 to develop toys and games based on the "Harry Potter" franchise.

Companies Involved:

• Hasbro: Leading toy and game manufacturer
• Warner Bros Discovery: Media and entertainment conglomerate holding Harry Potter IP rights

Partnership Details:

The collaboration will focus on creating products spanning the entire "Harry Potter" universe, though specific financial terms, product categories, or launch timelines were not disclosed in the announcement.

Market Implications:

This partnership represents a strategic move for both companies in the lucrative licensed entertainment merchandise market. For Hasbro, securing rights to one of the world's most valuable entertainment franchises strengthens its portfolio amid ongoing challenges in the traditional toy sector. The Harry Potter brand maintains strong global recognition and multi-generational appeal, potentially driving sustained revenue streams.

For Warner Bros Discovery, the deal expands monetization of its premium intellectual property through an established toy industry leader, complementing its media and theme park operations. The timing aligns with Warner Bros' broader strategy to maximize revenue from its franchise properties through consumer products licensing.

The partnership could positively impact both companies' consumer products divisions, particularly as the Harry Potter franchise continues to expand through HBO's upcoming TV series reboot and ongoing theme park attractions. However, without disclosed financial terms, the immediate revenue impact remains unclear.

Context:

The announcement was made on February 10, 2026, positioning both companies to capitalize on enduring demand for Harry Potter-branded merchandise across multiple age demographics.