Coca-Cola to Stop Selling Frozen Products in US and Canada

• Frozen products will be phased out in Q1 2026, with remaining inventory sold while supplies last
• The move comes as Coca-Cola deals with weak demand for packaged foods in the U.S. and shifts toward zero-sugar and premium lines like Fairlife milk
• Growing demand for low-calorie products has dragged sales of trademark Coke, while local product preferences have impacted demand in India and China

Coca-Cola to Discontinue Frozen Products in North America

Coca-Cola announced Thursday it will exit the frozen products business in the United States and Canada, including its Minute Maid frozen line, citing shifting consumer preferences. The discontinuation will take effect in Q1 2026, with remaining inventory available while supplies last.

Key Details:

• The company is completely exiting the frozen can category in response to changing consumer demands
• Phase-out begins first quarter 2026
• Decision comes under new CEO Henrique Braun, appointed in December

Strategic Context:

Coca-Cola is reshaping its portfolio to focus on products better aligned with current consumer trends. The company is prioritizing:

• Zero-sugar beverages
• Premium product lines like Fairlife milk
• A cane sugar version of its flagship soda in glass bottles for the U.S. market

Market Challenges:

The beverage giant faces multiple headwinds in its core markets:

• Weakening demand for packaged foods in the U.S.
• Declining sales of trademark Coke driven by growing preference for low-calorie alternatives
• Shifting consumer preferences toward local products in key markets like India and China, as executives noted in October

The spokesperson emphasized that "with the juice category growing strongly, we're focusing on products that better match what our consumers want," signaling a strategic pivot toward more profitable and in-demand segments.

This portfolio rationalization reflects broader industry trends as major food and beverage companies adapt to health-conscious consumers and navigate a challenging retail environment.