M&S Christmas Food Sales Up 5.6%, Balancing Clothing Decline

Reuters | January 08, 2026 at 07:25 AM UTC
Neutral 81% Confidence Majority Agreement
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Key Points

  • Food sales rose 5.6% on a like-for-like basis during the critical Christmas trading period
  • Clothing, home and beauty sales fell 2.9%, attributed to lingering effects from a previous cyber security incident
  • The mixed results show M&S's food division offsetting weakness in its general merchandise categories during the holiday season

AI Summary

M&S Christmas Sales Summary

Key Performance Metrics:

Marks & Spencer reported mixed results for its Christmas quarter, with like-for-like food sales rising 5.6%, while clothing, home, and beauty sales declined 2.9%.

Main Issues:

The clothing and home division's underperformance stems from ongoing challenges related to a cyber hack that occurred in the previous year, continuing to impact this key business segment.

Company Context:

M&S, a major British retailer, operates across two primary divisions: food retail and general merchandise (clothing, home, and beauty products). The divergent performance highlights the contrasting fortunes of these business units during the critical holiday trading period.

Market Implications:

The results present a mixed picture for M&S investors. While the robust food sales growth demonstrates strength in grocery operations and suggests successful Christmas marketing, the persistent weakness in clothing and home goods raises concerns about the company's ability to fully recover from the cyber incident. The 2.9% decline in general merchandise is particularly concerning given the importance of clothing sales during the Christmas season.

Comparative Context:

These results come as competitor Tesco, Britain's largest food retailer, reported a 3.2% rise in underlying UK sales for the same period and forecast full-year profit at the upper end of guidance, suggesting M&S's food performance was relatively stronger than its main grocery competitor.

Outlook:

Investors will be monitoring whether M&S can resolve its lingering technology issues and return the clothing division to growth while maintaining momentum in its food business.

Model Analysis Breakdown

Model Sentiment Confidence
GPT-5-mini Neutral 80%
Claude 4.5 Haiku Neutral 75%
Gemini 2.5 Flash Bullish 90%
Consensus Neutral 81%