Tesla Deliveries Drop Due to Tax Credit Loss and Rising Competition

Reuters | December 30, 2025 at 11:14 AM UTC
Bearish 83% Confidence Unanimous Agreement
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Key Points

  • Q4 deliveries forecast at 422,850-432,810 vehicles, down 13-15% from last year, with full-year 2024 deliveries expected at 1.65 million (down 7.8%)
  • Tesla launched 'Standard' versions of Model Y and Model 3 priced $5,000 below base models to compete with affordable EVs from Chevrolet and Ford
  • Despite falling sales, Tesla's market cap reached $878 billion as investors bet on Musk's robotaxi and self-driving technology pivot

AI Summary

Tesla Q4 Deliveries Expected to Drop 13-15% Amid Tax Credit Loss and Competition

Tesla faces a projected fourth-quarter delivery decline of 13-15%, with Visible Alpha analysts forecasting 432,810 vehicles delivered compared to 497,000 a year earlier. A separate consensus of 20 analysts projects an even sharper drop to 422,850 units. Full-year 2025 deliveries are expected to fall 7.8% to 1.65 million vehicles, marking Tesla's second consecutive annual decline.

The downturn stems from the September expiration of U.S. tax credits and intensifying global competition, particularly from Chinese EV manufacturers in Europe and Asia. Despite launching cheaper "Standard" versions of the Model Y SUV and Model 3 sedan in October—priced $5,000 below previous base models—demand remains weak. North America and Europe are driving the sales decline, according to Deutsche Bank analyst Edison Yu.

Tesla's challenges come as competitors Chevrolet and Ford prepare to launch affordable EVs within two years. The company experienced declining sales in Q1 and Q2 2025, partly attributed to CEO Elon Musk's political rhetoric backlash, before a Q3 boost from buyers rushing to secure expiring tax credits.

Despite delivery struggles, Tesla's stock has maintained strength, pushing the company's valuation to $878 billion and boosting Musk's net worth. Analysts expect sales recovery in 2026 as cheaper models help defend market share. The company's long-term focus remains on robotaxis, humanoid robots, and self-driving technology, though EV sales continue generating most current revenue.

Tesla will report official Q4 and annual production/delivery figures on Friday. The company's 20-million vehicle delivery goal remains a key milestone for Musk's compensation package, recently cleared by courts after previous legal challenges.

Model Analysis Breakdown

Model Sentiment Confidence
GPT-5-mini Bearish 80%
Claude Sonnet 4.5 Bearish 80%
Gemini 2.5 Pro Bearish 90%
Consensus Bearish 83%