Google Introduces Feature to Change Gmail Addresses

• The new guidance appears only on Hindi support pages while English pages still state addresses 'usually cannot be changed', suggesting limited regional testing
• Users who change addresses will automatically keep their original address as an alias and retain all data including photos, messages, and app integrations
• Restrictions include inability to create another new Gmail address for 12 months after changing and permanent commitment to the new chosen address

Google is quietly testing a feature that allows Gmail users to change their @gmail.com addresses while retaining all account data and services, addressing a long-standing user request. The update currently appears only on Hindi-language support pages, suggesting a gradual global rollout is underway, though no specific timeline has been announced.

Key features of the new policy include:

• Users can replace their existing Gmail address with a new one without losing data
• Original addresses automatically become aliases, ensuring continued email receipt
• All existing data including photos, messages, and third-party app integrations remain intact
• Restrictions include a 12-month waiting period before creating another new address and inability to delete the newly chosen address

The feature represents a significant improvement over the previous system, which required users to create entirely new accounts and manually transfer data—a complex process that often disrupted third-party app integrations. English-language support pages still display outdated guidance stating that Gmail addresses "usually cannot be changed," indicating the rollout is in early stages.

Google (GOOGL) has not issued a formal announcement about this change, which was first discovered through user forums and tech communities. The company did not immediately respond to CNBC's inquiry regarding regional deployment priorities.

This development could enhance user satisfaction and retention for Google's email service, particularly for users who created addresses years ago with outdated or unprofessional names. The feature addresses a competitive disadvantage versus other email providers that have long offered address changes, potentially strengthening Gmail's position in the personal email market.